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How 'Obamacare' health exchanges are like a farmers market

8:37 PM, Jul 26, 2013   |    comments
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GRAND RAPIDS (WZZM) -- Farmer's markets, like the one on Fulton Street, offer competing, healthy choices. From beans to blueberries, the products are good for you and they're out there on the open market.

In that way, they resemble an early element of President Obama's health reform plan: The health exchanges.

The exchanges are where uninsured, or self-insured people will go to buy their mandatory health insurance. Enrollment will be online, over the phone, or in person. The exchanges must be open for enrollment October 1 for insurance set to start in January.

Marti Lolli of Priority Health, one of West Michigan's largest health insurers says, "We're ready and flexible and nimble and able to be ready October first so if you're going to shop on the exchange, come look for us."

That's also the message from Blue Cross Blue Shield of Michigan. Both companies have created websites to answer the many questions people have about upcoming health insurance changes.

Priority Health: http://www.understandinghealthreform.com

BCBSM: http://www.healthcarereformbasics.com

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