"Pure Michigan" commercial in the works for Holland

12:06 AM, Aug 16, 2013   |    comments
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Pure Michigan released its guide this week, featuring a scene from Holland on its cover.

HOLLAND, Mich. (WZZM) -- Most of us in West Michigan already know about the appealing things there are to do and see in Holland.

Soon, many others will too. 

The Holland Convention and Visitors Bureau is teaming up with Travel Michigan to produce a $300,000 Pure Michigan television commercial highlighting the city's attractions.

The spot will air next year in target cities like Chicago, Indianapolis and St. Louis.

The Convention and Visitors Bureau says they have already had success running radio commercials, promoting the city.

Television, they say, is the next step to get the word out about Holland.

 

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