Grand Rapids, MI (WZZM) - Instead of chomping at the bit to get started, this year some bargain hunters were finished with Black Friday shopping while it was still Thursday.
Toys "R" US, Walmart, Sears and several other big stores started their after Thanksgiving sales at 8:00 P.M. Thursday, the earliest ever.
Store managers say they are getting Black Friday underway earlier and earlier to meet the demand of customers eager to start shopping.
"When the dishes are all done, maybe you are done watching the football game and you can come into the store and take care of your shopping," says Muskegon Walmart manager Erick Sutton.
Not all customers taking advantage of the earlier opportunity to shop favor the earlier start to Black Friday.
"I don't like that it's getting earlier and earlier," says Toys "R" Us shopper Michelle Kramer. "But we still show up," she laughs.
Other customers says the earlier start to after Thanksgiving sales fits right into their schedules.
"I'm fine with it," says shopper Jessie Jones. "I ate twice today so I've had enough food. I can make my list, come out and shop and get everything I want. I like earlier."
"In my opinion, I think they need to move it up to 5 o'clock," agrees shopper Greg Patrick.
Although some stores started their after Thanksgiving sales while there were a lot of hours left in Thursday, most merchants in Woodland Mall, Best Buy electronics stores and other outlets stuck to the calendar. Their Black Friday sales didn't start until after midnight, when it really was Friday.