GRAND RAPIDS (WZZM) -- Hello West Michigan, a regional talent attraction and retention initiative, launched a campaign earlier this month promoting West Michigan to the Chicago market.
The campaign, "Find Your Reason," promotes West Michigan as a great place to live and work. It is the first member-driven campaign launched by the organization, which formed in 2008.
The first billboards along I-94 went up in time for Labor Day weekend to target motorists traveling between Chicago and Michigan. Digital and print ads are on display primarily inside Chicago CTA trains and buses and on platforms.
You can the entire article by going to the partner of our website, the Grand Rapids Business Journal, or pickup the latest edition on your newsstand.