Contact: Camille L. Currie
PowerImage Public Relations, LLC
TIE SOCIETY & PROSTATE CANCER FOUNDATION UNITE FOR FASHIONABLE AWARENESS CAMPAIGN
Fashion & Philanthropy team up for "Blue Tie Day" - Thursday, September 20th
WASHINGTON, DC (September 5, 2012) - In an effort to educate and raise money for prostate cancer research, Men's Fashion Accessory brand Tie Society proudly announced today their strategic partnership with the Prostate Cancer Foundation (PCF) for a special awareness program.
"Partnering with PCF will not only inform our members and fellow Americans of prostate cancer risks, but will also encourage all our members to get tested periodically starting at age 40," stated Jake Kuczeruk, marketing and community manager for Tie Society. "Providing a way to give back and donate to this cause is a way we can all help fund research efforts that one day may yield to a cure."
In accordance with September's 'National Prostate Cancer Awareness Month', Tie Society & the Prostate Cancer Foundation will sponsor a stylish and informative virtual event anchored by the first annual "Blue Tie Day" slated for Thursday, September 20th.
The event encourages supporters and all men around the country to wear blue ties in honor of prostate cancer survivors, victims and those affected by the disease. Men are asked to show their personal style by wearing blue ties, taking a picture, and posting it to Twitter using the hashtag #bluetieday.
"The Prostate Cancer Foundation is thrilled to partner with Tie Society this September to raise both awareness and funds for advanced research," said Dan Zenka, senior vice president of communication for the Prostate Cancer Foundation. "The innovative company will help draw attention to prostate cancer, a disease that affects 1 in 6 American men, and help fund the most promising prostate cancer research."
Additionally, Tie Society will donate 50% of all sales, using the special BLUETIE purchase code, to PCF towards ongoing efforts. Supporters are welcome to wear a premium blue tie from Tie Society's extensive 'online closet', or wear one from their personal collection.
For more information on "Blue Tie Day", Tie Society and the Prostate Cancer Foundation, please visit www.tiesociety.com and www.pcf.org.
About Tie Society
Tie Society, the online rental service for neckwear is the first of its kind. Creating a stylish and affordable alternative to the traditional tie ownership market, Tie Society has broken new ground in the fashion tech industry. With over 300 premium designer items in the 'online closet', members can select what they want, exchange when they want, and return the items whenever they want for a fraction of the cost of one tie purchased in a retail store. Visit www.tiesociety.com for more information.
About Prostate Cancer Foundation (PCF)
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic source of support for accelerating the most promising research for better treatments and cures for prostate cancer. Founded in 1993, PCF has raised nearly $479 million and provided funding to more than 1,600 research programs at nearly 200 institutions worldwide. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about the PCF can be found at www.pcf.org.