Muskegon Getty 4 Drive-in makes investment to attract movie-goers

3:44 PM, Jun 6, 2013   |    comments
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The Getty Drive-in Theater in Muskegon

MUSKEGON, Mich. (WZZM) -- 80 years ago Thursday, the first drive-in theater opened in New Jersey with the film 'Wife Beware.' Today, there are fewer than 400 drive-in theaters still open in the U.S.

In Muskegon, The Getty 4 Drive-in is making a $250,000 investment to keep and attract new movie-goers. The first of four new digital projectors went into service this week during the showing of 'After Earth.' By Friday, all four screen will be on digital projectors.

The Getty 4 opened in 1948. To prepare for the brighter and clearer picture digital projectors, all four screens needed repairs and a fresh coat of white paint.

"Lots of people say the quality of the drive-in isn't like the theater, but I tell you with the new projectors now it is very close," said Getty 4 General Manager Kevin Sims.

The four old projectors that were used since the 1960s are heading for a metal salvage yard.

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