LIVE VIDEO: The Morning News    Watch
 

Kellogg settles Mini-Wheats lawsuit

7:39 AM, May 29, 2013   |    comments
Courtesy Photo
  • Share
  • Print
  • - A A A +

NEW YORK (AP) - Kellogg has agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats.

The company, which also makes Frosted Flakes, Eggo waffles and Pop Tarts, was sued for saying that the cereal improved children's attentiveness, memory and other cognitive functions.

Kellogg says in a statement that the ad campaign in question ran about four years ago and that it has since adjusted its messaging to incorporate guidelines set by the Federal Trade Commission. The company, based in Battle Creek, Mich., also noted that is "has a long history of responsible advertising."

On its website, Kellogg now says that Frosted Mini-Wheats are full of fiber and that they "fill you up first thing and help keep you focused all morning."

If approved by the court, the law firm representing consumers says the settlement will result in cash refunds for up to three boxes of cereal purchased during the time of the advertising in question. People may seek reimbursement of up to $5 per box, with a maximum of $15 per customer, according to the settlement.

Click here to file a claim.

AP

Most Viewed Articles

Most Watched Videos