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Boutique hotel planned for Fox Building in Grand Rapids

10:57 PM, May 13, 2010   |    comments
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GRAND RAPIDS (WZZM) - A building that has been vacant for years in the center of downtown Grand Rapids is getting a makeover.

The owner of the CityFlats Hotel in Holland is going to renovate the old Fox Jewelry Building on Monroe Center into a  boutique hotel.

"It's got a great location," says CityFlats co-owner Chuck Reid. "It's a downtown location that's within walking distance of all the shops and eateries. Really puts us in a nice spot."

Reid says he'd been looking for a place to put a hotel in Grand Rapids when he found the Fox Building.

"Just driving down the road," he says.

He's planning a hip, environmentally friendly, 28 room upscale hotel. The hotel will be LEED certified, with recycled or sustainable materials used to decorate and furnish the rooms. No two rooms will be alike.

"They will all have a very modern feel but with different wallpapers, fabrics and paints,"  says hotel marketing coordinator Sarah Lilly.

The hotel will have a coffee bar and cocktail lounge similar to the Holland location.

"It brings a lot of people to Holland who might not have come," says chamber Of commerce president Jane Clark. "Visitors to Holland are so excited to stay in this hotel."

"Overall, it's beautiful," says hotel guest Erik Kozyra. "The environment is great."

The owner says the renovation of the Fox Building should begin before the end of the year and the new hotel could be open by next spring.

"It's an opportunity to expand what we have done in Holland," says Reid. "Bring some jobs to Grand Rapids and help a little area of the street with renovating."

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