It's time for Bras Across the Grand

9:08 AM, Sep 27, 2012   |    comments
Bras Across the Grand
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Grand Rapids, Mich. - (September 27, 2012) - Bring your best-decorated brassiere to the Gillett Pedestrian Bridge near Ah-Nab-Awen Park in Grand Rapids on Saturday, Oct. 20, to show support for all breast cancer survivors and to raise awareness of the disease.

Bras Across the Grand is an American Cancer Society Breast Cancer Awareness Month event celebrating cancer survivors and raising awareness among women to follow early detection guidelines for screening and to make healthy behavioral changes to lower their risk of breast cancer.

For a $5 donation, residents can decorate a bra or T-shirt to be displayed in the "chain of hope" along the Grand River's Gillett Pedestrian Bridge, serving as a visual reminder of those who are fighting the disease and those who have lost their battle.

"Anyone can bring a bra or T-shirt to the event to decorate and hang in honor of a loved one," said Cindy Mackey, director, American Cancer Society Northwest Michigan office. "There will be a bra-decorating contest, silent auction, fashion show, food and beverage vendors and other family friendly activities."

Bras Across the Grand takes place from 10 a.m. to 1 p.m. with a survivor celebration at noon.

In addition, Iron Eagle Motorcycle Shop in Grand Rapids is organizing a motorcycle ride that day to raise awareness and funds for the American Cancer Society. They will set up their registration tent at Bras Across the Grand from 9 a.m. to 11 a.m. and will make their way to their bikes and depart the event at 11:30 a.m. for an 85-mile rally-style ride that includes two stops. Registration is $20 and includes a BBQ lunch back at Iron Eagle when their ride is over about 2 p.m. Anyone interested can call Iron Eagle at (616) 475-6610.

"More than 2.5 million breast cancer survivors will celebrate a birthday this year," Mackey said. "The Society reminds all women 40 and older to have a yearly mammogram and clinical breast exam. In addition, women ages 20 to 39 should receive a clinical breast exam once every three years. The five-year survival rate for breast cancer is 98% when it is diagnosed in the earliest stages."

For more information about Bras Across the Grand, please call (616) 364-6121 or email

Nearly 227,000 new cases of invasive breast cancer and 40,000 deaths from breast cancer are expected to occur among women in the U.S. in 2012, according to the American Cancer Society. Of those diagnosed, one in every two women reaches out to the Society for help and support. The organization offers newly diagnosed women and those living with breast cancer a variety of programs and services to help them in their breast cancer experience. Those programs include:

•? ? ? ? Reach To Recovery, where volunteers who are breast cancer survivors themselves offer one-on-one emotional support to newly diagnosed patients from the perspective of someone who has survived breast cancer.
•? ? ? ? Look Good ... Feel Better is for women who are in active cancer treatment. They learn beauty techniques to cope with the appearance-related side effects of their treatment. Certified cosmetologists provide tips on makeup, skin care, nail care and head coverings. Recurring sessions of this program take place at many local cancer centers and hospitals.
•? ? ? ? The Society offers free information to help make treatment decisions and access to its programs 24/7 through 1-800-227-2345 or
•? ? ? ? Wig Banks, where your American Cancer Society works with local salons to provide wigs, hats, and turbans to people who are undergoing cancer treatment. Wigs are fitted and styled by a licensed cosmetologist, free-of-charge.
•? ? ? ? Personal Health Manager is a free divided folder tool with information and resources specific to your diagnosis and treatment that allows you to organize materials, insurance information, test results and medical bills as well as write notes about your appointments, treatments, and questions for your healthcare provider.
•? ? ? ? Road to Recovery is a free service to assist cancer patients with transportation to and from treatment and medical appointments.
•? ? ? ? The Hope Lodge in Grand Rapids offers patients and their caregivers free lodging for those receiving treatment far from home.
•? ? ? ? Breast and Cervical Cancer Control Program is a partnership with departments of community health, where breast and cervical cancer screenings are offered at low or no cost to eligible women.

The American Cancer Society is joined by Bras Across the Grand Platinum Sponsors St. Mary's HealthCare and Farmers Insurance Group along with Community Sponsor Grand Valley State University-Colleges Against Cancer and media partners The Channel 957 and The River 100.5 in taking a leadership position in the community's fight against breast cancer.

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About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing more than $3.5 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit
Evelyn Barella | Media Relations Specialist
Great Lakes Division | American Cancer Society, Inc.
2413 S. Linden Rd., Ste. A
Flint, MI, 48532
Phone: 810.733.3703 | Mobile: 810.610.5234 | Fax: 810.733.1480


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