Alticor to rebuild Amway brand in North America

7:34 PM, Jun 13, 2007   |    comments
  • Share
  • Print
  • - A A A +

Ada - The Amway name is being brought back to North America. Direct-sales giant Alticor has confirmed that it will phase out its seven-year-old Quixtar label during the next 18 to 24 months. It will focus on rebuilding its better-known Amway brand in the U-S and Canada. The Alticor name itself will continue to exist as legal entities-but, to the public and the marketplace, they will be known as Amway. Employees received the news last week in an internal memo from company leaders. WZZM 13 News talked to some of the employees who say they are excited about the changes. Dale Selvius says, "I think it's a wonderful thing. We're all speaking the same language globally, which is great." David Madiol says, "I think that we have a lot more recognition in the states for Amway. This will be great for business." No public announcement has been made but Alticor spokesman Rob Zeiger confirmed the changes today. The company dropped the Amway name in North America in 2000 as part of an overhaul that took the business into the world of online sales via Quixtar. But that name never caught on while Amway remains well known.

Sarah Sell/AP

Most Viewed Articles

Most Watched Videos