GRAND RAPIDS, Mich. (WZZM) -- The number of people in Michigan traveling this Memorial Day is expected to be close to the same as last year, but the people behind the "Pure Michigan" campaign say this big weekend for the travel industry is going to be kicking off a record breaking year for tourism.
"It doesn't matter what the weather sends our way. There is always something to do in Michigan." According to Pure Michigan Spokesperson Dave Lorenz, this could be the biggest year yet for tourism in Michigan.
"Our industry is growing."
Lorenz says 2012 brought in about $18 billion in economic activity. He's predicting 2013 to be about 3-4% higher than last year.
"Great news, because much of that will come from Michigan residents, but most of it will probably come from people from outside of Michigan."
Many of those visitors will be flocking to West Michigan cities, based on trip-booking traffic on www.puremichigan.org. "(To) beach towns, kind of that small, slower pace experience, and places like Grand Rapids for exciting, fun entertainment, and a great pub scene," continued Lorenz.
Memorial Day weekend is just the start. The bigger period is the week of July 4. "Most of our travel this holiday weekend will be pretty close to home; within 50 miles."
Lorenz says the Memorial Day period will help them find the trends for the Summer. Once they see how many people are coming, and where they are coming from, they'll have a better idea of which ads to run, and in what areas.
www.puremichigan.org remains the most used state travel site in the country. The campaign is also expanding to an even broader audience, likely to countries overseas within the year.