GRAND RAPIDS (G.R. Business Journal) -- Britney Collins has turned the shuttle service she created for a college project at Central Michigan University into Allure Limousine, a new transportation business that began operating in Grand Rapids last April.
While a student at CMU, Collins began operating a shuttle service for students during the daytime, but quickly found the real demand was for nighttime transportation - mostly to parties and clubs around campus.
Though the transportation service was a great hit, the business met some tough challenges early on that threatened to leave it on the side of the road.
You can read the entire article at the website of our partner, the Grand Rapids Business Journal, or by picking up this week's copy on the news.