Restaurant Week brings up the bottom line

6:12 PM, Aug 18, 2013   |    comments
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GRAND RAPIDS (WZZM) -- Food, food, and more food. Downtown Grand Rapids is buzzing with people like for Restaurant Week. Restaurants see it as a way to bring up the bottom line.  Dozens of restaurants are offering a 3 course meal for $25.

At Bistro Bella Vita, the restaurant is cashing-in on the synergy as people bounce from one restaurant to the next. The manager says people get a drink at one restaurant and pick up one course at one restaurant, than go down the block for the next course. It's boosting restaurant sales 10%.

Republic's bottom line is also up 10 to 50 percent depending on the night. Managers say it's a marketing tool for bringing in new clients.

Restaurant Week runs through Saturday August 24th.


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