GRAND RAPIDS (WZZM) - Win or lose in the Rose Bowl, the football game gave Michigan State University the chance to tell a more important story than athletic success - "the story of how Michigan State University impacts the world."
That view Wednesday in the official MSU Alumni Blog from Scott Westerman, an Associate VP. When asked what the Big Game means to MSU, Westerman says notes how athletics is the University's "front porch." It's often "the first impression that people form about our house, an impression that will form perceptions about what's inside."
Westerman says the Rose Bowl gives immense visibility to the MSU brand.
"Here's the most important thing the Rose Bowl does for MSU: It gives us a chance to tell a more important story, the story of how Michigan State University impacts the world.
Our athletic notoriety can make it easier to bring people beyond the front porch and inside the Institution to see the culture of continuous learning that earned us the FRIB project, number one rankings in education, physics and supply chain management, and some of the highest marks for on-campus living in the nation. People will enter our house and look out of our windows to learn how Spartans are saving lives, alleviating suffering and improving the quality of life for millions in every corner of the globe."
In Grand Rapids, the impact is noticed in the growing MSU College of Human Medicine, which has significant expansion plans, adding a biomedical research facility in the coming years that will add 150 high paying jobs.