New features in NAIAS vehicles inspired by women

4:45 PM, Jan 16, 2014   |    comments
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Model standing in the Lincoln booth at the North American Auto Show

DETROIT, Mich. (WZZM) -- Mary Barra is breaking new ground in the auto world as the new CEO of General Motors. Her co-worker, Helen Emsley, couldn't be more proud. "She deserves it, not just because she's a woman. She's really good at her job."

Emsley has also climbed the GM ladder herself as the current head of interiors for full-size trucks and performance cars. She says her opinion as a woman is considered to be very valuable. "The men tend to look at how it looks...women will talk about that, but they'll also talk about the practicality of the vehicle."

After all, there are just about as many female drivers as male. "I think with women on board, (they) tend to look at it slightly different than men."

Now, the ideas women are pitching in the boardrooms are coming out as new features in the latest models; including a new type of seat material which doesn't stain or smell when drinks spill. There have also been changes to cup holders, electronic chargers and storage space.

This is just the start. Emsley believes we will see more mom-friendly features as we see more women enter the auto-field. "Anybody can be anything. You can do whatever you want to do and succeed in life."

Especially in a field so important to the success of Michigan, Emsley hopes more females are inspired to give it a try.


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